Marketing Strategies for Visual Artists

By Robert Christie for CARFAC SASK © 1998

Topics covered:

• The Art Market in general
• The production process
• Products
• Transactions
• The advantages and disadvantages of having an art dealer

This information is neither specific to a medium or to a tradition of art making, nor is it intended as being all-inclusive. It is solely intended as a basic overview of what the average art maker might encounter when he/she pursues the business side of art.

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Marketing Strategies for Visual Artists